Online STAG Generator

Single Theme Ad groups (STAGs) are a great alternative to Single Keyword Ad Groups (STAGs). They are a more comprehensive and updated way to develop your ads with automated bids🚀. They are quite hard to set up manually though.

With Fiuti’s tool, you may increase your matches by 25% or more, generating thousands of different ad groups. It can generate your whole theme campaign in seconds, even cross-matching ad groups to generate unique negative keyword lists for each ad group.

Little or no previous knowledge needed to make the performance boost, we’ll guide you through the basics!

(No credit card required)

Trusted by fast growing agencies around the world:

Online tools for Effective STAG Campaigns

Keyword planner

Try out our keyword planner with vast resources and databases to build as many STAGs as you may need. Create a list of new and relevant keywords easily, type in a word now, and see how it works. Sort by country, language, volume, and competition.

Campaign builder

Generate a comprehensive Single Theme Ad Groups (STAGs) list in minutes. Save time and create amazing campaigns with our STAG generator tool.  

Download your campaign as a Google Ads editor compatible CSV file.


Try one of the examples.

Ads & Extension Generator

Increase your campaign’s ad relevance by using extensions, expanded text ads, responsive search ads and more.

Keyword mixer

Combine keywords to generate a more comprehensive list of new ones, using our keyword mixer tool. It can help you find new keywords in seconds to develop your list as you see fit, making your ads worth their value, by finding the right keywords to advertise your products/services. Don’t waste any more money or time, try it now!


What is a STAG

A STAG or Single Keyword Ad Groups are groups of ads with a specific focus on the theme searched for. The theme is selected and then a keyword list is developed with all the words that fall into this theme, you set the word list to be a comprehensive but specific as possible with your ad.

How STAGs work

STAGs target a theme and use a keyword list around it to maximize their effectiveness when someone searches for a word or its variations. It has quickly become one of the most effective ways to increase exposure and match a search term more comprehensively.

How to set up SKAGs

There are mainly two ways to set up STAGs, it can be done manually with a typical keyword planner or using a STAG builder/generator (keyword planner with STAGs as an objective).
1) Identify your main theme (research before building stag campaign)
2) Set up a keyword list
3) Set up autobid and Create ads
4) Apply to as many different themes as you need
5) Track them (find their effectiveness)

Manually developing your STAGs is considerably time-consuming but if you want to be efficient, it is always better to use a stag generator

Marketing experts love Fiuti:

“Fiuti is quickly becoming one of our most valuable tools! Our team can now test new marketing campaigns at a much faster pace. Simple but powerful.”
George Bradley

EMT Digital

“Before, it took me about 5 hours just to get my STAG structure right. The amount of work required was immense. Fiuti literally cut that down to less than 30 minutes & has saved me a significant amount of time. I cannot recommend this tool enough.”

Kenn Constales

Monolith Growth

“Fuiti has been an amazing tool that just keeps getting better! As an agency, Fuiti saves several hours of time creating Online Single Theme Ad Groups on each new account. For the price you can’t beat it.”

Preston Powell


Ready to start building your best performing campaign?


Try all the tools today with no commitment.

(No credit card required)